Felix Archer

Felix Archer is the pen name of UpRank’s owner. He has worked around search and content for years, first on SEO, ranking pages in search engines, and now on AEO, getting them quoted in AI answers. On this blog he runs the UpRank experiment: a public test of whether useful content and answer engine optimization can bring a product the attention that hype once did, with every step logged and dated. He writes under a pen name so the results reflect the method, not a following.

TikTok Ads Cost: Minimums, CPM and What a Small Test Needs

TikTok impressions are cheap, but the minimum budget is not. Here is what TikTok requires, what clicks typically cost, and how to decide if…
TikTok Ads Cost: Minimums, CPM and What a Small Test Needs

TikTok impressions are cheap, but the minimum budget is not. Here is what TikTok requires, what clicks typically cost, and how to decide if…
Meta Ads Cost: Facebook and Instagram Clicks, Leads and Budgets

Meta clicks are among the cheapest of any major platform, but a cheap click is not a cheap customer. Here are the 2026 benchmarks…
Twitter (X) Ads Cost: CPM, CPC and Paying Only for Engagement

X has no minimum spend and can charge only when someone engages. Here is what clicks and impressions typically cost and how founders test…
Newsletter Sponsorship Rates: What a Placement Costs in 2026

Newsletter placements are priced per send or per thousand opens, and the range is huge. Here is how to read a rate card and…
Newsletter Sponsorship Rates: What a Placement Costs in 2026

Newsletter placements are priced per send or per thousand opens, and the range is huge. Here is how to read a rate card and…
SEO Directories: Which Listings Help and Which Ones Hurt

Directory links can help or hurt. Google names low-quality directories as link spam. Here is how to tell a useful directory from a liability.
Product Hunt Alternatives: Where Else to Launch in 2026

Product Hunt is not the only launch day. Here are the main alternatives, what they charge, and which audience each one reaches.
AI Directories: Where to List an AI Tool and What It Costs

Most large AI directories now charge for a listing, from about $47 to $497. Here is what each one costs and how to decide…
SaaS Directories: Where Software Buyers Actually Look

Not all SaaS directories do the same job. Review sites, launch platforms, alternatives sites and startup databases each reach a different buyer.
Free Directory Submission Sites Worth Your Time in 2026

Plenty of good directories still list products for free. Here is a curated list grouped by audience, with the catches attached to each free…
How to Launch on Product Hunt: A Practical Guide for Small Teams

A Product Hunt launch is free, lasts 24 hours and rewards preparation. Here is how the day works and what to have ready before…