Short answer
The SaaS directories worth listing on in 2026 are review platforms such as G2, Capterra, GetApp, Software Advice and TrustRadius; launch platforms such as Product Hunt and Peerlist; alternatives sites such as SaaSHub and AlternativeTo; and startup databases such as Crunchbase and F6S. Most offer a free basic listing, with paid options for extra visibility.
Key takeaways
- SaaS directories fall into five groups: review platforms, launch platforms, alternatives sites, startup databases and community spaces. Each does a different job.
- Most of the important ones offer a free basic listing. Payment usually buys extra visibility, such as sponsored profiles or pay-per-click placements on review sites.
- Review platforms such as G2, Capterra, GetApp, Software Advice and TrustRadius reach buyers who are already comparing tools.
- Alternatives sites such as SaaSHub and AlternativeTo keep sending visitors for years if your product competes with a known brand.
- Start with a dozen listings that match your buyer, keep them complete and current, and track which ones send people.
Lists of “100 SaaS directories” are easy to find and mostly unhelpful. A small product does not need to be everywhere. It needs to be where its buyers look, with a listing good enough to turn a visit into a trial.
The five kinds of SaaS directory
| Type | Examples | What it does for you |
|---|---|---|
| Review platforms | G2, Capterra, GetApp, Software Advice, TrustRadius | Reach buyers comparing tools; collect reviews |
| Launch platforms | Product Hunt, Peerlist, Uneed, Microlaunch | Concentrated attention on launch day or week |
| Alternatives sites | SaaSHub, AlternativeTo, Alternative.me | Visitors searching for a replacement for a known tool |
| Startup databases | Crunchbase, F6S, Tracxn, StartupBlink | Visibility with investors, press and researchers |
| Communities | Indie Hackers, relevant subreddits, Dev.to, HackerNoon | Conversation, feedback and early users |
Position Digital, which updated a detailed list of SaaS directories in August 2026, found that most of these offer a free basic listing. It notes, for example, that GetApp is free with optional paid sponsored profiles and pay-per-click placements, and that AppSumo lists products for free but takes a commission on sales.
GetApp: free (paid sponsored profiles and PPC optional).
Position Digital, SaaS directories, updated August 24, 2026.
Review platforms
G2, Capterra, Software Advice, GetApp and TrustRadius are where many B2B buyers go when they have a shortlist. A basic profile is free on most of them. Their value grows with reviews: a profile with no reviews rarely ranks inside the platform, and buyers skip it.
How to make them work:
- Fill in every field. Pricing, integrations, screenshots and categories decide where you appear.
- Ask happy customers for reviews at a natural moment, such as after they reach a result in your product. Most platforms have rules about incentives, so read them first.
- Consider paid placements only later. Pay-per-click on review sites can work, but only once your profile has enough reviews to convert the visitors you pay for.
Launch platforms
Launch platforms give you a burst of attention. They suit new products and major updates. Our guides to how to launch on Product Hunt and Product Hunt alternatives cover them in detail, including what each one charges.
Alternatives sites
SaaSHub and AlternativeTo work differently. People arrive with a known tool in mind and look for something else: a cheaper option, an open-source version, a tool for a specific platform. If your product competes with a well-known name, a listing on the right alternatives page can send steady, qualified visitors for years. Both list products for free.
Startup databases
Crunchbase, F6S, Tracxn and StartupBlink are less about customers and more about credibility. Journalists, investors and partners check them. A complete, accurate profile is cheap insurance. It rarely brings sales directly.
Communities
Indie Hackers, subreddits for SaaS and side projects, Dev.to and HackerNoon are not directories in the strict sense, but many founders list them alongside directories because they bring early users. They reward participation, not posting a link and leaving. Each has its own rules about self-promotion.
How to choose your first dozen
- Two or three review platforms where your competitors already have profiles.
- One main launch platform plus one or two smaller ones in the same week.
- Both major alternatives sites, on the pages for the tools you replace.
- One startup database, usually Crunchbase.
- Two or three niche directories specific to your market, such as a directory of marketing tools if you sell to marketers.
Keep one document with your logo, screenshots, short and long descriptions, pricing and links, and reuse it everywhere. Our pillar guide to directory submission walks through that preparation and how to track which listings bring visitors.
Frequently asked questions
What are the best directories to list a SaaS product?
Start with review platforms where buyers compare tools (G2, Capterra, GetApp, Software Advice, TrustRadius), alternatives sites (SaaSHub, AlternativeTo), one launch platform such as Product Hunt and a startup database such as Crunchbase.
Are SaaS directories free?
Most of the important ones offer a free basic listing. Payment usually buys extra visibility, such as sponsored profiles or pay-per-click placements, and some launch sites charge to skip a queue.
Do SaaS directories help SEO?
They can help a new site be discovered and trusted, but their main value is visitors and reviews. Google treats low-quality directory links as link spam, so choose directories with real audiences.
How many SaaS directories should I submit to?
About a dozen well-chosen listings that you keep complete and current usually do more than submitting to hundreds of directories nobody browses.
The board
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