Felix Archer

Felix Archer is the pen name of UpRank’s owner. He has worked around search and content for years, first on SEO, ranking pages in search engines, and now on AEO, getting them quoted in AI answers. On this blog he runs the UpRank experiment: a public test of whether useful content and answer engine optimization can bring a product the attention that hype once did, with every step logged and dated. He writes under a pen name so the results reflect the method, not a following.

What Is AEO? Answer Engine Optimization Explained

Answer engine optimization explained: how AI assistants and AI search choose the pages they quote, what actually helps, what you can skip, and how…
How to Get Cited by ChatGPT and Other AI Assistants

What ChatGPT needs before it can cite you, what the citation data shows, and the step-by-step checklist we follow on UpRank, including how we…
AEO vs SEO: What Changes and What Doesn’t

AEO and SEO share their foundations but not their scoreboard. A side-by-side comparison with 2026 data, and how we run both on a real…
SEO for Startups: Where to Start With No Budget

A no-budget SEO plan for a new product, in the order that matters: crawling, indexing, the right questions, clear pages, links and measurement. With…
Landing Page SEO: How to Rank a Product Page

How to make a product page rank: one query per page, titles and descriptions the way Google recommends, real substance, good internal links and…
Keyword Research for SaaS and New Products

A keyword research method for a product nobody searches for yet: start from the problem, sort by intent, read volume and difficulty carefully, map…
How Long Does SEO Take? What Google and the Data Say

SEO timelines stage by stage: indexing in days, first impressions in weeks, rankings in months. What Google says, what the data shows and how…
Google Ads Cost: What a Click Really Costs in 2026

The median Google search click costs $5.42 in the US. Here is what drives that number, how Google spends your budget, and what a…
YouTube Ads Cost: Views, Impressions and a Realistic Test Budget

YouTube charges by the view, the impression or the click depending on the format. Here is what each one typically costs and how to…
Reddit Ads Cost: CPM, CPC and the $5 Minimum Explained

Reddit is one of the cheaper places to reach a niche audience, but tech and SaaS communities cost more than the platform average. Here…
LinkedIn Ads Cost: Why B2B Clicks Are Expensive and When They Pay

LinkedIn is the most expensive major ad platform per click, and for some B2B products still the cheapest per customer. Here are the costs…
LinkedIn Ads Cost: Why B2B Clicks Are Expensive and When They Pay

LinkedIn is the most expensive major ad platform per click, and for some B2B products still the cheapest per customer. Here are the costs…